Wednesday 17 November 2010

Marc Jacobs BANANAMAN !

Created as part of a university assignment, 'Spirit of a Fashion House.'

Friday 22 October 2010

Fashion Editor

Lyonel Feininger meets LFW SS11





Friday 24 September 2010

Dress to Impress !

Photos from my final first year assignment, Dress to Impress, in which I had to style and promote a dress for a high street store as part of their S/S '10 collection.






Monday 23 August 2010

First editorial experience ...!


Earlier this week, I was offered the chance of being Assistant Stylist on a Beauty Editorial with
Photographer Kayti Peschke, Stylist Chloe Bibby, Makeup Artist Cassie Steward, Assistant Make-up Artist Natalie Posteraro and model Jodie Giles. I've loved Kayti's work for a long time, so getting to work with her was a big thing!

The main look for the shoots was 40's, with marcel waves and big red lips ! The clothes that Chloe had managed to get were amazing, in particular a one shoulder navy blue Karen Millen dress. As it was a beauty shoot, we only need to concentrate on waist up, which meant Chloe had to ensure the top half of the dresses were interesting.



Because of how time consuming marcel curls are, it meant the model was in hair & makeup for 4 hours. In this time, Chloe and I steamed the clothes and put the outfits together, working out which jewellery would work best with certain outfits and looking at ideas for our next shoot, a beach shoot with Kayti !

Once hair and makeup had been completed, the shoot commenced. The look started intricate with neat hair and makeup and moved throughout the 8 looks, ending with an unintentional 80's inspired look with amazing Dior lipstick Fantastic Plum, a must for every young fashionista !



More photos to follow ...

National Geek Awareness Day


As part of my Visual Merchandising brief, I was asked to create a window display for one of many listed high street stores and using a national day / theme to base the window on. I chose Ted Baker as my store and after much deliberation between National Geek Awareness Day and National Veggie Day, I decided Geek Day would be a lot more appropriate.

I started with looking at how geek has gone from being 'uncool' to 'trendy' ! After asking a selection of people, I found the main thing people connect to a geek, are the big square trim glasses, which are now deemed fashionable. It was also becoming popular on the catwalk, with International Designer of the Year’ Luelle Bartley featuring the look strongly on her S/S 08 collection.


From my initial research, I looked into the history of Ted Baker. When the stores first opened, they provided a laundry service for every shirt purchased. This is where the quirky sense of humour started, since then, shoppers have received Paxo Stuffing at christmas and world cup 2006 football cards. Ted Baker remains one of the only brands without an advertising campaign.

I also looked at WGSN which had interesting and informative archives revolving geeks. I was torn between using lego and computers or geek glasses and mismatched clothes as the main focus on my window. I felt that glasses and mismatched clothes was a lot more suitable and more appropiate for a Ted Baker window display.

Using photoshop & cut and stick, I created my shop window.

Trend Board Assignment.

These pictures are my representation of the word Protection.

I was given this word as part of my Trend Board assignment. I decided to look at fur and focused on how fur protects the animals.

I moved this onto looking at human skin and hair and how our skin and hair works in the same way as fur. I styled these photos using inspiration from my initial research and development using human hair.














Friday 19 February 2010

From Here To Eternity Inspired Shoot

The first assignment I was set on my course was to style a photoshoot inspired by the film From Here To Eternity 1953. We were also told we had to create a look for our model using a local charity shop on a budget. After watching the film, our group decided to use Captain Holmes neglected wife Karen as our main source of inspiration. We also look at the connection between the film and army, using this to create our military look.